When the first iPhone was introduced in 2007, no one could have imagined that one day smartphones would be such a constant presence in our lives; that it is no longer a luxury, but a necessity. The same is true with iPad when it came out in 2010; what was once considered an item only afforded to rich businessmen is now an integral part of our daily lives that we could hardly imagined a time without tablets. These two devices are the starting point that leads to many other innovations that allowed us to stay more connected than before, and this is especially true for the children who were adolescent when these technological devices were introduced.
Many child experts wondered what children who grew up not knowing a time without such technological devices will be, and as the earliest of those children are now leaving college and entering the workforce, it is time for us to find out. Jean M. Twenge, who already wrote the book that defined the previous generation, is back with another well-researched book that takes a good look at the new generation which she dubbed “iGen”. iGen is an apt name for a generation born in the year 1995, when the Internet was commercialized and grew up with Facebook, Instagram and Twitter, and do not remember the time when they are not connected all the time.
Twenge drew her research from data and facts drawn from more than 11 million respondents and concluded that while the new generation does exhibit anxiety, depression and isolation expected of a group growing up connected almost exclusively online, they also revealed a more kinder and accepting attitudes towards religion, sexuality and politics, and are more inclined towards empathy and social activism. Twenge points out that while there is a clear difference between this generation and the ones who come before, this is not necessarily a good thing or a bad thing, but certainly something we need to take into consideration when interacting with the iGens. This book is a must read for any child expert, managers, teachers and anyone who will come in contact with these young generation because where they go, so does our future.